The 4SYTE Video Music Awards was officially launched on the 18th of July 2011 at the Golden Tulip Hotel. It promises to be much bigger, more exciting, more in-depth and would take Ghana by storm.
On the panel to launch the much awaited awards was Ignace Hego (CEO of 4SYTE Productions), Jeremie Van Garshong (presenter, 4SYTE TV), Jay Foley (Presenter, 4SYTE TV), Carmen Bruce Annan (Head of Corporate Communications of Vodafone Ghana) and Eric Ogoe (Events and Sponsorship Manager of Vodafone Ghana). Vodafone Ghana has signed an exclusive three year contract with the 4SYTE studios. This contract gives Vodafone Ghana the rights to the popular 4syte TV show on TV3 and eTV Ghana, 4SYTE Video Music Awards and all events associated with the show, and other 4SYTE events.
At the launch, the story behind the entertainment powerhouse was revealed to press; its highs and lows, disappointments and successes, and then finally concluded with the fairytale ending. A journey was taken through the lean years where 4SYTE studios was simply one camera man and one presenter with a vision, to become the graphics mogul of Ghana it is now. Now in the fat years, they do not hesitate to explore their creativity to points of insanity that would drive their young fans wild. Popular events such as the 4SYTE Celebrity Bash and the pool parties are confirmation of this.
The launch of the VMAs has officially declared video submissions. It will accept video submissions from music videos released within November 2010 and September 2011. Prospective nominees can now submit their music videos via DVD or CD formats at 4SYTE TV in addition to nomination forms currently available at 4SYTE studios. Submissions close September 2011.
The categories for this year are: Best African act in a Video, Best High Life Video, Best Storyline in a Video, Best Male Video, Best Reggae Video, Discovery Of The Year, Best Group In A Video, Best Choreography In A Video, Best Special Effects In A Video, Best Photography, Best Gospel Video, Best Collaboration In A Video, Best Female Video, Best Hiplife Video, Best Cinematography, Best Overall Video, Best Editing and Best Directing.
A bit about what goes into the selection process was explained. All music videos submitted would be presented to representatives from various production houses who trim it down to an exclusive ten. These ten are presented to the final judges who decide who wins what. Two of the judges are Ivan Quashiga and Shirley Frimpong.
Award winners for this year would enjoy an extensive range of the latest 3G devices and will also receive cash prizes. The twist in this year’s awards would see an expansion in prize winners for the editing, direction, special effects and photography categories to include not only artistes but those involved behind the scenes as well. There were also whispers that the prize package would include training with professionals recognized in Ghana and worldwide. This is part of 4SYTE’s contribution to increasing the quality of music videos in Ghana.
As Carmen Bruce-Annan (Head of Corporate Communications at Vodafone Ghana) said to the above effect, “ The VMAs have challenged Ghanaian music producers to deliver innovative videos by making use of cutting edge technology…it is also befitting that we are involved as we are as the key pioneers of cutting edge technology and entertainment…”
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