In a special conference, held at Golden Tulip Hotel, John Dumelo, one of Ghana’s favourite actors, officially launched the J.Melo line. The Line, which definitely has a pan-African direction, specializes in Jewellery (gold, silver and diamond), beads (necklaces, bracelets, waist beads, etc.), African Print tops for males and females, clutches in African print and even African print boxers for men! A shoe and perfumery line would be launched in 2012.
Quite the number of celebrities were present to support the launch and make it successful: Prof. Lartey, Son of the late Dan Lartey, Desmond Elliot from Nigeria, Majid Michel, Leila Dzansi, Ama K. Abebrese, Juliet Ibrahim, Abdul Salam Mumuni, Ken Attoh, Chris Attoh, Shirley Frimpong-Manso, Joseline Dumas, Martha Ankomah, Prince David Osei, Nadia Buari, Yvonne Nelson, Yvonne Okoro.
Nana Aba Anamoa was the MC for the event which treated its dressy and perfumed audience to a great fashion show, followed by an auction, during which Nana Aba managed to strongly persuade a few people to buy some jewellery. 20% of everything sold is to be dedicated to the Foundation. There was a brief interlude by Funnyface to bring comedy into the heated building.
Capitalizing on his fanbase which has grown over the years, the J.Melo line was hatched two years ago to raise funds for the J.Melo Foundation for the needy in society. The foundation’s most current project is a school being built in the Upper West region. John Dumelo, in a brief statement, shared his hopes that this line would give great labels like Cartier a run for their money. Other launches of the J.Melo Line are scheduled for Paris, New York, the UK and South Africa, early in the fast approaching year.
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